Website placement

Unit

Pixel size

File size

Alt tag text

Placement

Vertical banner120x24012K50 characters maxLeft side of page in navigation bar
Horizontal banner468x6012K50 characters maxMain content area
  • Availability varies depending on placement desired and inventory levels
  • Online reporting is available for impression and click-through statistics
  • Standard file formats accepted are .jpg and .gif
  • Animated .gif files can contain no more than four panels and may only go through two rotations
  • Rich media files must be provided as Flash .swf files only. Backup static files are required for any rich media file supplied
  • Maximum number of creative units allowed per placement is 4
  • Third-party ad serving is acceptable

Email placement

Unit

Pixel size

File size

Alt tag text

Placement

Vertical banner120x24012K50 characters maxLeft side of email
Horizontal banner468x6012K50 characters maxMain content section of email
Square button125x1258K50 characters maxUpper right side of email
  • Availability varies depending on placement desired and inventory levels
  • Reports can be provided for click-through and other statistics
  • Standard file formats accepted are .jpg and .gif
  • Animated .gif files can contain no more than four panels and may only go through two rotations
  • Rich media files are not acceptable
  • Maximum number of creative units allowed per placement is 4
  • Third-party ad serving is not acceptable