Website placement
Unit | Pixel size | File size | Alt tag text | Placement |
| Vertical banner | 120x240 | 12K | 50 characters max | Left side of page in navigation bar |
| Horizontal banner | 468x60 | 12K | 50 characters max | Main content area |
- Availability varies depending on placement desired and inventory levels
- Online reporting is available for impression and click-through statistics
- Standard file formats accepted are .jpg and .gif
- Animated .gif files can contain no more than four panels and may only go through two rotations
- Rich media files must be provided as Flash .swf files only. Backup static files are required for any rich media file supplied
- Maximum number of creative units allowed per placement is 4
- Third-party ad serving is acceptable
Email placement
Unit | Pixel size | File size | Alt tag text | Placement |
| Vertical banner | 120x240 | 12K | 50 characters max | Left side of email |
| Horizontal banner | 468x60 | 12K | 50 characters max | Main content section of email |
| Square button | 125x125 | 8K | 50 characters max | Upper right side of email |
- Availability varies depending on placement desired and inventory levels
- Reports can be provided for click-through and other statistics
- Standard file formats accepted are .jpg and .gif
- Animated .gif files can contain no more than four panels and may only go through two rotations
- Rich media files are not acceptable
- Maximum number of creative units allowed per placement is 4
- Third-party ad serving is not acceptable