General guidelines

  • $5,000 minimum spend is required.
  • All advertising creative is subject to testing and approval by US Airways.
  • US Airways reserves the right to reject advertising creative based on content.
  • US Airways cannot accept advertisements for direct competitors, alcohol, tobacco, adult content, gambling, firearms, or companies that promote the sale of air travel.
  • All creative must be submitted five to seven business days before start of campaign (see Advertising Specification sheet for complete information).

Landing pages linking directly from banners or links on www.usairways.com must not include any direct-competitor links, such as other airline links, Expedia.com, Orbitz.com, etc.

  • All advertising creative must perform acceptably on USAirways.com and adhere to these guidelines. US Airways reserves the right to reject or to suspend any creative that is deemed by US Airways, in its sole discretion, to disrupt site service or performance or is reported to negatively affect user experience.
  • The advertising content must be clearly identifiable as an advertisement. The Advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless Advertiser has obtained US Airways's prior approval. Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like. Advertisements cannot resemble USAirways.com content. Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from USAirways.com visitors without their knowledge. Advertisements associated with politics will not be accepted.
  • Advertisements cannot contain graphics that simulate interactivity (i.e. dropdown menus, search boxes etc.) without that functionality actually existing. Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.
  • US Airways, in its sole discretion, reserves the right to reject any creative for any reason.
  • Up to 65 characters of image alt text are permitted.
  • Audio events must be initiated by user click
  • Audio events must include a clearly labeled button or link to stop audio
  • Audio clips cannot loop
  • Additional specifications that amend or supercede these general guidelines may apply for individual ad products.

Scheduling lead time and creative refresh

  • GIF, GIF89, JPG creative require a lead time of two to three business days, upon receipt of creative, for review and implementation.
  • Rich Media and third party creative require a lead time of five to seven business days, upon receipt of creative, for testing and implementation.
  • US Airways has established these lead times to ensure that sound technical creative are delivered to our users. While US Airways strives to process ad creative as quickly as possible, this lead time provides the opportunity to identify, address and resolve creative issues before implementation.
  • Lead times may be extended if significant or numerous issues must be resolved before implementation.

Click-through URLs and third-party code

  • After clicking on any ad unit, users must be able to return to USAirways.com by clicking on the browser's back button. Any destination URLs that result in a trap door effect (i.e. the user cannot return to usairways.com by clicking the browser's "Back" button), are not permitted.
  • User clicks cannot launch stand-alone video/audio players or otherwise display content outside the standard browser window.
  • User clicks on ad creative may not result in the launch of multiple browser windows.
  • Ad creative cannot launch windows when served.
  • Ad creative can launch a new browser window upon user click.
  • All advertisements, including any JavaScript and/or tracking code, placed on any online properties of US Airways or US Airways Vacations (incl. web sites, emails, landing pages, etc.) MUST be served from a secure location/server. Otherwise, US Airways reserves the right not to place the campaign due to security reasons.

IAB (Internet Advertising Bureau) standards

US Airways specifications for standard and rich media creative comply with the standards established by the Internet Advertising Bureau.

Number of creative per placement

Up to ten total creative may be submitted for each targeted placement. Up to five rich media creative may be submitted for each targeted placement.

  1. Advertiser's advertising environment must be appropriate in the context of USAirways.com on which Advertiser's advertising content shall appear. The Advertiser's site must include a privacy policy that is clearly posted.
  2. US Airways must approve all advertising content prior to posting on USAirways.com, in US Airways's sole discretion. Once advertising content has been posted on USAirways.com, US Airways shall have the right to remove previously approved advertising content from USAirways.com if US Airways later determines that Advertiser's advertising does not meet US Airways's standards.
  3. Below are guidelines regarding advertising materials.

General advertising guidelines

  • The advertising content must be clearly identifiable as an advertisement.
  • The Advertiser must fulfill the advertised offer as stated in the advertisement, including without limitation, not altering any offer periods, product offers or prices that are stated in the advertisement unless Advertiser has obtained US Airways's prior approval.
  • Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.
  • Advertisements cannot resemble usairways.com content.
  • Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from usairways.com visitors without their knowledge.
  • Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing.
  • Audio events must be initiated by user click.
  • Audio events must include a clearly labeled button or link to stop audio.
  • Audio clips cannot loop.
  • Additional specifications that amend or supercede these general guidelines may apply for individual ad products.

Inappropriate advertising examples include:

  • Direct business competitor of US Airways, Inc. (i.e. other airline site, travel agent booking engine or aggregator such ase Expedia, Orbitz, etc.)
  • Linking to the Advertiser's Web site content where users have the ability to book any travel—within three clicks starting from landing page
  • Unauthorized or unapproved use of US Airways’ creative assets (such as, talent, logos, characters, etc.)
  • Gun advertisements (firearms, bullets, etc.)
  • Pornography advertisements (sex sites)
  • Potentially slanderous or libelous content
  • Bad language, body parts, proxies for bad language (i.e., X@#%!)

What may be considered inappropriate and will be reviewed on a case-by-case basis:

  • Involves an advertiser in a category where US Airways has previously granted exclusive rights to another party
  • Unreasonable or highly unlikely product or service claims
  • Double entendres
  • Tobacco advertisements (cigarettes, cigars, pipes, chewing tobacco, etc)
  • Illegal drug advertisements (marijuana, etc.)
  • Gambling advertisements (excluding state lotteries, sweepstakes and fantasy leagues)
  • Graphic violence
  • Liquor Advertisements of any kind (hard, beer, wine)” under what may be considered inappropriate and will be reviewed on a case-by-case basis
  • In addition to US Airways' terms described herein, the terms of the applicable Advertising Agreement, including the Specifications and Submission requirements, apply to each such insertion order. All sponsorship sweepstakes sites shall include an "opt-out" box adjacent to the entry fields